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THE STARTING POINT

Back then, I watched gym wear brands rise rapidly — and it sparked something in me.

I started building an Elitist Activewear… but fear got the better of me

and I played it 'safe' and pursued accounting instead.

But deep down, I kept asking myself…

"How long can I keep living a life that isn’t true to me?"


THE “1% BETTER” MOTTO

I started this brand to inspire people who’ve felt what I once did – the One Percenters…

Those held back by fear.
Fear of taking risks.
Fear of being judged by the people closest to us.

I’m just like you.

I had no idea where to start. But I showed up anyway — and little by little, things began to change.

Hence, the ethos of 'One Percent Better' was born—a testament to perseverance

INSPIRED TO INSPIRE

Through Elitist, I aim to communicate this message of resilience and self-betterment to you, one stitch at a time.

Thank you for being a part of my journey. 

- Tony