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ORIGIN STORY

THE STARTING POINT

Back then, I witnessed the rapid rise of gym wear brands, which inspired me to create my own.

I pursued an 'elitist activewear', but I gave up due to the fear of failing and chose the ‘safer path’ - accounting. 

Yet, deep down, I often asked myself… 

'How long can I pretend to live this life that I hate?’ 

THE “1% BETTER” MOTTO

I wanted to create this brand to inspire those who share the same struggles I once felt – the One Percenters…who feel held back by the fear of taking risks or facing criticism from those closest to us  

I’m just like you.

I had no idea where to start… but each day got better the more I tried.

Hence, the ethos of 'one percent better' was born—a testament to perseverance

INSPIRED TO INSPIRE

Through Elitist, I aim to communicate this message of resilience and self-betterment to you, one stitch at a time.

Thank you for being a part of my journey. 

-TP